Thursday, January 15, 2009

Ella Moss is one of the hottest lines designed in Los Angles

ELLA MOSS
Ella Moss is one of the hottest lines designed in Los Angles by designer Pamella Protzel, who is an LA girl at heart. Her hip, fun and quirky Ella Moss collection reflects a high street fashion line, but has the feel of your most comfortable T-shirt. The use of soft, blended cottons makes the Ella Moss collection super soft and very stretchy.

During college, Protzel’s stylist friends raided her closet for her handmade T-shirts and prized vintage pieces to take on photo shoots. It was then that she realized fashion was her true calling. Transferring from Pasadena’s Art Center as a graphic design student, Protzel arrived at The Fashion Institute of Design & Merchandising (FIDM) in Los Angeles without knowing how to make a pattern. As a gifted artist, she started drawing the silhouettes and loved learning how make her designs come to fruition.
Although Ella Moss has attracted celebrity fans like Gwyneth Paltrow, Cameron Diaz, Kirsten Dunst and Liv Tyler, Protzel doesn’t have plans to create Red Carpet gowns any time soon. Radiating effortless style, Ella Moss is casual, comfortable and fashionable, and each piece can always work back to jeans and flip-flops.

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