Ben Sherman

Ben Sherman was created by Arthur Bernard Sugarman in 1963 as a mod-inspired clothing line. Bringing an “effortless, cool” look to apparel, Ben Sherman carries complex designs on sophisticated garments. Becoming famous for being seen on several well-known musicians and singers, Ben Sherman has now become a favorite of many. Ben Sherman is classic style mixed with colours of the British Royal Air Force to give off a unique aesthetic.

Ben Sherman is British gentry meets gangster attitude, influenced by inner city grit combined with aristocratic town house sophistication. Although these two styles are opposites, they share the commonality of fashion, music and celebrity. Coming straight from Ben Sherman, “Looking good isn’t important. It’s everything.”