The Elle Macpherson Intimates website offers more than just a place to shop online, but a foray into the exotic and beautiful. Photographers like Rankin, Mario Sorrenti, and Regan Cameron have all donated their talents to creating fantasies around the Elle Machpherson Intimates collection, telling stories of eroticism and seduction with their art. The Elle Macpherson Intimates shop tries to exude the same atmosphere of mystery and sexiness by using technology to engage the viewers. Whenever a pedestrian walks by the storefront, an image of a woman clad in the Elle Macpherson Intimates apparel appears seemingly out of nowhere and then disappears again into darkness.
Tuesday, March 11, 2008
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