1998 may have been the last great year for hip hop but it also saw the founding of Billy Blues clothing by Renee Thomas and Billy Curtis, two L.A. natives with close to 40 combined years of fashion experience. Since then the Billy Blues brand has enjoyed steady growth, a reflection of their loyal customer base, while hip-hops less stable fans have divested themselves into a multitude of genres. The lead Billy Blues designer, Renee Thomas takes inspiration from European directions in fabrics and colors and creates a varied line of unique products designed in the American way—relaxed fit for a casual lifestyle— comfortable for day and night, work and play. One rather remarkable thing about this unusual brand, at a time when most companies are cutting costs by manufacturing overseas, Billy Blues continue to be made exclusively in the USA. Billy Curtis directs a team of talented people determined to “get it right,” carefully controlling quality through each step of the process until Billy Blues land safely in specialty stores like UrbanMinx. Try on a pair of Billy Blues trousers with a Sky top for an elegant night out on the town or an Ella Moss top for a classy work outfit.
Wednesday, April 2, 2008
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